The business was established by Benita Hewitt in June 1987, when it traded using the name ‘Benita Hewitt – Research Consultancy’. For many years after that it was known as ‘BA Research’, and in 2011 launched a sister brand ‘Christian Research Consultancy’. BA Research has recently been relaunched as 9dot-research. It has two partners and works with a range of associates and suppliers to deliver research.
We called ourselves 9dot-research after the well-known 9dot puzzle. You are probably familiar with the 9dot puzzle which presents 9 dots in a square where the challenge is to connect the dots by drawing four straight, continuous lines that pass through each of the nine dots, without lifting the pencil from the paper. The puzzle seems difficult because most people usually imagine a boundary around the edge of the dots. The puzzle can only be solved by ‘thinking outside the box’.
We chose the name 9dot-research because much of our research involves helping people and organisations that have issues to resolve. We take a fresh look at these issues, often thinking ‘outside the box’, and develop research solutions to resolve the issues.